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Custodio https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/1604360925554-6F0VYIBH8JMDNLBIZIBH/bluestate_rf_annualletter_2020_sitegraphic_collage_marketsofbihar_1280x960_jc4.jpg Jodie Custodio https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/1604360931615-G1JMXKT6OAV18LTJ3EQE/bluestate_rf_annualletter_2020_sitegraphic_eitcandctcstats_1280x960_ks5.jpg Jodie Custodio https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/1604360937871-94D0PDYCCAKZJC20WHUB/bluestate_rf_annualletter_2020_sitegraphic_collage_rajinthefield_1280x960_ks4.jpg Jodie Custodio https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/1604360946002-ALNEHHVKELAC4AXNKOW1/bluestate_rf_annualletter_2020_sitegraphic_collaborations_1440x800_jc2.jpg Jodie Custodio https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/1604360951451-3V0XP98O802MY651YGBD/bluestate_rf_annualletter_2020_sitegraphic_heroimage_1920x1080_A_jc2.jpg Jodie Custodio https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/1604361150989-0661BXBB9F1ENFT3D2VG/bluestate_rf_annualletter_2020_sitegraphic_sectionheaders_720x400_ks5.jpg Jodie Custodio https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/1614739243818-5DBV1FKJEVIDVDLGK0S0/BGD_20200701_WFP-Mehedi_Rahman_0002_cropped.png Jodie Custodio - Hunger Strikes Harder End-of-Year Campaign for World Food Program USA https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/1614740210795-73HFW0G8FQCMUH99A84N/IMG_4606_cropped.jpg Jodie Custodio - Hungry for Peace manifesto How do you change the lives of children who have only lived in war and violence? For World Food Program, it starts with a single meal. Hunger and war are deeply linked, but lifesaving food breaks the connection and brings peace to a child...a family…and entire communities. Mothers and children living in war zones are hungry for nutritious food. They’re hungry for education. They’re hungry for their roads to be rebuilt, for their irrigation to be restored, their farmlands to be rehabilitated. 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your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/aef48d3b-0fb9-4842-8f9e-49aacb4938fe/laptop-old-global.gif Jodie Custodio - Make it stand out Our users clicked on the right arrow to view more countries as expected, however, many clicked on the USA icon expecting to be directed to a new page. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/2c0cbcf6-1a98-4416-b872-34e7a64da693/laptop-new-global.png Jodie Custodio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/ab25408e-7e11-4c4c-9d5a-87eae4bcbbed/mockup.png Jodie Custodio https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/a70835f5-be14-4f60-a868-41bb5ec79e44/header-mockup.png Jodie Custodio - An immersive storytelling experience Morning Consult GDP White Paper 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16, 2022. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/ebdb4cbe-db7a-4e4d-92c1-9385ceafc907/220214_Healthcare-Workers-Series-Pandemic-Response.png Jodie Custodio - Make it stand out “Health Care Workers Increasingly Think We’ve Passed the Worst of the Pandemic” Published February 16, 2022. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/029db3e7-1fb8-4ecf-a168-51f642e42b89/210521_Summer-Travel-Discovery_Feature-Image.png Jodie Custodio - Make it stand out “Influencers Are the New Travel Agents for Millennials, Generation Z” Published May 24, 2021. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/5300cd90-a204-460d-bcbb-78fdf094d808/210521_Summer-Travel-America-Arrival_Feature-Image.png Jodie Custodio - Make it stand out “As Americans Plan Summer Trips, a Look at Where They’ll Stay, Along With Activities and Travel Budgets” Published May 24, 2021. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/13fffc44-505d-4cef-94e5-1ca7059c9853/210521_Summer-Travel-Post-Covid_Feature-Image.png Jodie Custodio - Make it stand out “Americans’ Hunger for Summer Travel Roughly Matches Pre-Pandemic Norms, but They May Take Fewer Trips Than Usual” Published May 24, 2021. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/be84898f-7cff-42a0-99a0-b011af90ea09/210913_CBDC-Cryptocurrency_feature.png Jodie Custodio - Make it stand out “For the Most Pronounced CBDC Enthusiasm, Look to the Underbanked” Published September 14, 2021. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/7cc1ea5b-82ae-463b-8c13-f1954a18b147/210902_open-banking_feature.png Jodie Custodio - Make it stand out “The Future of Open Banking is Blurry for U.S. Consumers” Published September 7, 2021. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/f0490cd5-84fc-4a1c-95c7-fd85c0132a6d/210811_note-2-goals_feature.png Jodie Custodio - Make it stand out “The Financial Goals of Underbanked and Unbanked Americans” Published August 17, 2021. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/8fb1c659-90cd-41ad-b4ba-064d29866f2a/210811_note-1-bank-accounts_feature.png Jodie Custodio - Make it stand out “How the Roughly One-Quarter of Underbanked U.S. Adults Differ From Fully Banked Individuals” Published August 17, 2021. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/46f8cfbc-fc4e-4a05-8fb8-a18c10df6401/210722_Buy-Now-Pay-Later-Part2_Feature.png Jodie Custodio - Make it stand out “How ‘Buy Now, Pay Later’ Consumers Differ From Credit Card Users” Published July 27, 2021. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/ee16456a-e718-4058-9d48-64e8f35252be/210920_Crypto-Celebrity-Influence.png Jodie Custodio - Make it stand out “Kim Kardashian, Cryptocurrency and Celebrity Clout” Published September 21, 2021. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/210133cc-4223-48d8-8e58-70b6ab38cd65/220826_Nuclear-Weapons.jpeg Jodie Custodio - Make it stand out “U.S. Allies Trust the American Nuclear Umbrella, Even if They Hate Nuclear Weapons” Published August 30, 2022. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/4c2efed4-bc76-46b9-952b-8ea704aac5e4/230112-Indian-Non-Alignment.jpeg Jodie Custodio - Make it stand out “India in Between: Modi’s Delicate Dance of Diplomatic Moderation Offers Risks and Rewards” Published January 17, 2023. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/107a6556-ab5c-4f76-b5c1-8dd884d0dd3d/221014_US-China-Relations-1.jpeg Jodie Custodio - Make it stand out “Hot Summer, Cold Winter: As Tensions Over Taiwan Cool, Is China Settling In for a New Cold War?” Published October 20, 2022. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/799fdad8-aa08-4391-be6c-5463d62d6f78/210607_Cryptocurrency-Economy_feature.png Jodie Custodio - Make it stand out “Crypto Services: Where Traditional Financial Institutions Can Find Interested Consumers” Published June 22, 2021. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/5d29f226-a5db-4f54-860b-996c4b1df085/211026_EnergyTracker_Favorability-of-Energy-Sources.png Jodie Custodio - Make it stand out “Solar and Wind Are the Public’s Most Favored Energy Sources” Published October 27, 2021. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/4d2af52b-1b02-48be-91f9-9d59c37fce2f/210706_Return-to-Work_feature.png Jodie Custodio - Make it stand out “Back to the Office: What Businesses Should Know About Employees’ Views on the Return to In-Person Work” Published July 7, 2021. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/54952c0f-e4df-44df-97a2-80a93664c1cb/210617_ESG-factors-investments.png Jodie Custodio - Make it stand out “For Those With an Opinion on ESG, Environmentally Friendly Investing Is Top of Mind” Published June 21, 2021. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/a5c6f869-1fb0-4fec-8ed3-dc3ec4369972/220825_Nuclear-Energy-European-Energy.jpeg Jodie Custodio - Make it stand out “E.U. Energy Integration Could Save Germany From Its Natural Gas Dilemma” Published August 29, 2022. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/11641be8-b942-471f-9833-1ef0fe09003a/UK-US-State-Level-Trade-Agreements-Feature-Image.png Jodie Custodio - Make it stand out “U.S.-U.K. Trade Advocates Can Cheer State-Level Deals Now and Push for Broader Negotiations After the Midterms” Published July 28, 2022. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/c21caa7e-2f58-4dad-8e63-f3472cb33494/family.jpg Jodie Custodio - Home / Room Product Design for AIGA SHINE Mentorship Program https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/1677614514157-DR4M0XI513FLL2L648XV/homeroom-mockups.png Jodie Custodio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/92cd1da8-d8d7-4d66-9f70-32d7ad5359bf/64dd9d94163b173c52447f68_64a84b6d326b97ef8a15e799_Shot_07%2520Doorway%2520Delivery%2520and%2520Pickup_3019_v2%2520%281%29-p-1600.jpeg Jodie Custodio - Authentic User Representation Personas for Veho Consumers https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/de9b71c7-4796-44fb-a272-a6e308cd82b5/persona-1-transparent.png Jodie Custodio - Make it stand out (Above) Figjam board I created for these personas. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/14c5e712-5495-45f6-a511-a3252d054e50/persona-template-flows.png Jodie Custodio - Make it stand out High-level insights section (left) meant to flow into our existing persona template, crafted by Dayne Petera (right). https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/1706659367815-5OP0ZFXUE5IT7JJX5J2U/persona-1.png Jodie Custodio - Phase 1 Figjam Workspace Set-Up https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/1706659386833-G7YOO2VN1NVZSM5ZL6AS/persona-2.png Jodie Custodio - Phase 2 Participant Response Transcription https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/1706659386996-0R3E524ZC25NGAUUTHTI/persona-3.png Jodie Custodio - Phase 3 Response Clustering https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/1706659391598-2JWNCYJSCTDF64W92BK2/persona-4.png Jodie Custodio - Phase 4 Analysis on Response Patterns https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/1706659392367-0IST4O4IQZP31Y5CBJBH/persona-5.png Jodie Custodio - Phase 5 Insights Added in Persona Grouping Section https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/7502bbc4-c9cc-4974-80d0-a55323b7a6f9/personas-all.png Jodie Custodio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/6851fda0-12ea-4375-ba82-e189fbd940b6/perfect-placement.png Jodie Custodio - Giving Consumers the Control Perfect Placement Feature for the Veho Mobile App https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/d0135839-8414-4ec1-8741-4419bd9ba3c8/perfect-placement-ideation.png Jodie Custodio - Make it stand out (Above) Figjam board I created for brainstorming both a Geo-Pin-focused feature and a Photo-focused feature. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/a430ebda-a331-4667-80ed-8b6d44d3510c/perfect-placement-screen.png Jodie Custodio - Make it stand out (above) Progression that shows one path of sharing a “Perfect Placement” photo, on the order summary page, with the user taking the photo in real time. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/783046a5-ea73-44ee-bee0-9c9876ff2c04/blog-post.png Jodie Custodio - Make it stand out (above) Blog post announcing feature release. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/4abd46cf-ef09-4195-b89c-66169875a786/press-release.png Jodie Custodio - Make it stand out (above) Official press release: “Veho Puts Customers in Control by Launching Industry First Perfect Placement Photo Feature” https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/cb2266b1-33ff-4f14-9cba-c9087d29e07c/social-post.png Jodie Custodio - Make it stand out (above) Veho CTO announcing “Perfect Placement.” https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/40f38873-f156-42d6-a510-2d43b0554098/gnome.png Jodie Custodio - A New Face in a Trillion Dollar Industry Veho Design System https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/938b12a2-35b4-4d93-aee4-3f6757fc2c03/old-veho-logo.jpeg Jodie Custodio - Make it stand out Veho’s former logo identity. Image courtesy of Jacksonville Daily Record https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/b8641829-3712-4e42-989d-5e2d0346544c/veho-brand-elements.png Jodie Custodio - Make it stand out Initial brand elements provided by an external creative agency. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/52a9d0e1-27a3-428f-a270-e18d3f1feba3/floating-action-button.gif Jodie Custodio - Make it stand out Rough animated prototype of the floating action button component, co-created with Sabin Arditty and Sean Andersohn. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/eb4c36b3-e609-4bbd-b618-2818ca3536a3/buttons.png Jodie Custodio - Make it stand out Figma documentation of Veho’s button, slide to unlock, and floating action button components. https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/a201a5a1-107d-45c9-8654-c90a9a4ebff0/230605_Logo-Animation-6sec-1920x1080-loop.gif Jodie Custodio - Make it stand out Logo animation I created to highlight Veho’s role from the package to the recipient. https://jodiecustodio.com/contact daily 0.75 2025-07-23 https://jodiecustodio.com/about daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5bb442efb9144925687eb223/4d0094c7-e21a-4a17-b127-78ca6c2dc759/IMG_3026-horizontal.png About https://jodiecustodio.com/new-page-1 daily 0.75 2026-03-03